Real Estate Writing Services

Many Real Estate firms provide their agents with clerical support staff to fill out MLS entries, create listing brochures, and even write general correspondence. I have seen where these clerical staffers are expected to support 20 to 30 agents and still answer the phones and perform other general office duties. Competition was fierce to get a piece of the clerical staffer's time and favoritism was often a factor.

One agent I worked with could expect to wait up to two weeks to get the first draft of a listing flyer. I saw several of these flyers - they were unattractive, full of grammatical mistakes and even more importantly often had major errors in the listing details. They also looked just like every other agent's flyers in the firm.

Real Estate is a field where in some markets a little effort can still lead to a half-way decent income. The agents and brokers who expend just a little more effort quickly become the million-dollar sellers. But, to truly become a top agent sometimes requires some additional help.

Realtors need someone who has inside information to what buyers and sellers are looking for.

They need someone who has worked with Realtors and knows what should be included on Real Estate websites and paper-based marketing materials.

They need someone willing to be as passionate and dedicated to matching the right property with the right customer as they are.

That's where I come in...

I will work with you to develop ways to show your potential sellers how you will position their property both in print and online. Just as importantly, I will work with you to create online content and print materials that your potential buyers are looking for. Trust Your Message Consultant to create materials that will make you stand out from the crowd.

I offer the following Real Estate Services:

Community Information:

I can compile and write information about your community for both the web and your print materials.

Personal Promotion:

I can write a professional bio/introduction about you and your business for both the web and your print materials.

Online listings:

I can work with you to write listing descriptions that include the information your customers are looking for.

Newsletters:

Sending a periodic newsletter is a great way to keep your name in front of your past and potential customers. I am available to write electronic or print versions that will contain unique content. You could send your customers one of the standard Real Estate newsletters available via the Internet or NAR; but, why not have a newsletter that highlights your services and community? One that is yours alone.

Printed materials:

• Curb Sign Takeaways: I can create a standard template for your curb signs to make your listings stand out from your competition and create a recognizable image for your materials. Once the template has been created, I can 'draw a picture with words' to showcase the listing and let the property sell itself.
• Marketing Brochures: Give your prospects something unique that says you made some effort. Provide materials beyond what the Chamber of Commerce or your own firm offers. With my brochures, you can offer unique, specialized content that will highlight your community, you, and your website.
• General Correspondence: Let me take a look at your standard correspondence and update it to give it flash and style. Prospects tend to hang onto any correspondence they receive during the buying/selling process; make yours worth saving.

Onsite Visits

If I live within a reasonable commuting distance from your market area, I will ask to visit the properties to craft a more highly effective property description. It would also be helpful to spend some time with you driving around your area to learn what makes your community unique.

Exclusivity

Due to the highly competitive nature of Real Estate and to eliminate potential conflicts of interest, I will accept no more than two on-going contracts from a market area. Exclusive contracts are available at a higher rate and on a first-come, first-served basis.

You Control The Costs

Keep in mind, Real Estate related projects will incur costs based upon the information provided by you. For example, if you do not have materials on your community that I could use and I have to conduct research on my own, that time will be included in the project costs.

Please use my Contact Form to schedule an initial phone consultation and to begin increasing your revenue by standing out from an overcrowded field.