Whether you are looking for real estate content for your website or for other effective real estate marketing materials, you have come to the right place.
Does your About Me page actually tell prospects about who you are and how you are different from all of the other Realtors in town?
Do you have a personal Real Estate website or just rely upon profiles on Realtor.com, Zillow and your brokerage house?
Why pay for what I can get for free?
Sure, many real estate firms have clerical staff to help their real estate professionals craft their listings and other marketing materials. But, those staffers are often shared by as many as 50-100 other agents and brokers.
Your materials are no more important than anyone else’s. Speed is favored over salesmanship and mistakes occur too frequently. I worked with an agent who had to wait anywhere from two to three weeks just to get a generic cookie-cutter listing flyer.
Some Chambers of Commerce and boards of Realtor’s allow local Realtors to use their content. Do you think seeing the same content that is on a dozen of your competitor’s sites too will impress your prospects? It certainly won’t do very much for your placement in the search engines.
Trust me, no one is impressed by material that was that copied and pasted from Wikipedia. The material is quickly recognizable for what it is and likely used on numerous websites. If you are working in a highly competitive marketplace, your community pages will not be treated well if all they have is stuff you borrowed from Wikipedia.
Some ‘build it yourself’ website packages for Realtors include syndicated articles and canned community pages. Some of the community pages are just cut and pasted from Wikipedia. Others make a little more effort and combine materials copied from Wikipedia, Chambers of Commerce, Visitor’s Bureaus and other community information portals. This content is free and will offer your prospects information about your market area. However, anyone else in your market area, using that same service; will have the same exact content you do.
Building Your Real Estate Business
Why not consider hiring a professional writer who works just for you?
This is one of my specialties. From assistance with your overall marketing and presentation to writing informative and unique area articles, Your Message Consultant has done it all before.
We will work together to create a true real estate e-marketing and traditional marketing strategy to get the attention of your prospective customers. We will look at what the competition is already doing, what customers might wish you were doing and blend the two to create a truly effective real estate marketing site and complimentary paper-based materials.
Get Excited About Your Real Estate Business
My previous clients will tell you that after a short time of working with me they experienced a renewed excitement about their real estate business. They realized that they knew what they should have been doing all along to be more competitive. They just needed someone else to help them get there. That’s where I come in.
The marketing of real estate is an ever-changing, but always, exciting field. To be effective, real estate content has to convey your passion without overwhelming prospects.
Writing for real estate professionals is about much more than square footage and acreage; it is all about building a brand and establishing a relationship.
You can continue hoping that customers will overlook your mediocre marketing efforts and real estate content or you can show them why you truly deserve their business and that commission.
It’s up to you but when you want to get serious about your business, you know where to find me.
The Fine Print
If I live within a reasonable commuting distance from your market area or you are willing to pay for my transportation I would be glad to spend some time with you driving around your area to learn what makes your community unique. Keep in mind if you want me to assist you with writing property descriptions, being able to actually visit the property will ensure that we don’t miss something that makes that property truly exceptional.
Due to the highly competitive nature of Real Estate and to eliminate potential conflicts of interest, I do not accept more than one client from a particular market area.
At this time, I have clients in several cities and counties and am not accepting new Real Estate content projects from:
- South Charlotte, NC
- Union County, NC
- York County, SC
- Lancaster County, SC
- Clarksville, TN
- Indiantown, FL
Areas Where I Have Personal Knowledge
These communities are places where I have lived or worked and have knowledge of the area. My existing familiarity with these areas will help ensure that we provide the information your clients are looking for when they visit your website.
- Hendersonville, NC
- Asheville, NC
- Western, NC in General
- Greenville/Spartanburg, SC
- San Antonio, TX
- Henry County, VA
- Craven County, NC
- Carteret County, NC
- Forsyth County, NC
Please Note: I currently live in Western, NC and enjoy visiting the cities and towns within a 200-mile radius of our home. We have visited many communities in western North Carolina, “Upstate South Carolina”, eastern Tennessee and north-eastern Georgia. It has been a number of years since I lived in the other communities listed here. While my general knowledge of real estate in those areas is likely to be out of date; I would begin your project with a familiarity other real estate content writers might not have.
Communities I Have Previously Created Web Content For
I have written real estate and travel-related content for two websites that are no longer online. We could leverage my previous research and experience of these communities to your benefit.
- New Bern, NC & Craven County – my first real estate client was from New Bern. I built her entire site, wrote all of the content and created printed marketing materials for her. She has since retired. My family and I were also residents of New Bern and Morehead City, NC for over 13 years.
- State, Local & National Parks – worked on a large website that offered extensive articles about our National Parks. We were also working on a number of articles about California state and local parks (Sacramento, in particular) when the project was unfortunately defunded. Much of the site was captured on Archive.org and I would be happy to point out which pieces I provided, upon request.