Articles on Crafting Your Message & Protecting Your Brand

General Website Content & Copy

Avoiding Ambiguous Adjectives A discussion about avoiding ambiguous adjectives and keeping your message clear.

Branding and Domain Names Learn about two companies who failed to protect their domain names and brands and how to avoid their mistake.

What's the difference between content writers and copywriters? While some would say the difference is only based upon where the words are published, Your Message Consultant believes they both should be designed to sell.

Are there any honest copywriters? There are indeed honest and effective alternatives to loud words, bold promises, and gross exaggerations

Google used to screen job applicants Do we all need to be reminded to watch what we say about ourselves and others in public places?

Your Message Is your message getting lost in the details?

Who's Who? A guide to who does what with a website.

Opinion: Restricted Access This writer's opinion on how restricting access can be a bad idea.

Is Flash right for your website? Learn how this often over used web element can be made to work for you and learn when it will not.

Link Strategies Not all links are created equal and how not to invite your customers to leave.

Real Estate & the Web

These articles are written with a Real Estate website in mind. However, most topics discussed could just as easily be written for any industry and offer ideas for all websites and their content, not just those for Realtors®.

5 Easy Steps to Improving the Usability of Real Estate Websites These 5 easy, yet too frequently overlooked suggestions will make your website more usable for everyone. If your target customers include silver surfers, you can't afford to miss this article.

What does a Real Estate Customer want from a website? Discussion of what should be included in Real Estate website content. Learn what your customers are looking for and how they use the Internet to purchase their next home.

How the Internet has changed the Real Estate transaction. Real Estate customers are taking more control of the process. Customers want the information before they meet with a Realtor®.

A note about the author:
Articles appearing on www.yourmessageconsultant.com were written by Michele Tway. Michele has almost 20 years of experience as both an IT and writing professional. She has worked with publicly traded, private and government organizations, and now offers her services as Your Message Consultant. While these articles are not available for reprints, she is available to write similar content for your website, newsletter, blog, or print publication.