Making Connections

Whether it's through cyberspace, a phone call, or meeting someone in line at the grocery store; life is all about making connections. All three bring people together, but none compare to connections made in person. After all, a web site or an e-mail message can't look you in the eye or shake your hand.

I designed this website to begin forming a connection; one between you and me. My goal is to introduce myself and to answer as many questions as possible in one convenient place; this website.

No Fancy Tricks

This site does not use frames, fancy splash screens, or any other high tech wizardry to show off my programming skills. I made the decision to provide information in a straightforward and easily accessible manner; without requiring you, the visitor to download the latest plug-in or web browser.

Your Message Consultant is in the business of writing for websites, not designing or programming them. This website is intentionally simple in design to put the focus on my writing capabilities and not any flashy graphics or effects.

That said, I programmed every page to conform to the current W3C web programming standards. Every page of this website has passed the validation test offered by W3C.

Standards compliant websites would appear to rank higher in the search engines and are easier to maintain. Writing standards compliant code takes a little more effort; but it serves to also validate the seriousness of a business owner and their commitment to their customers.

It's All About Trust

Hiring a consultant to develop your business message requires a great deal of trust. You want to be assured that your money is being well spent. I will not make guarantees that I will double or even triple your business. If you are like me, you are tired of hyped promises and loud words and the bigger the offer, the quicker you stop listening.

Not every marketing effort will lead to short-term, high-yield results; the proverbial home run. What I can tell you is that every company that I worked for or with saw cost savings and/or increased sales through my efforts.

Learning & Education Never End

My education includes a BA in Communication Arts and Computer Science from Catawba College and an MS in Computer Information Systems from Boston University. I mention my education because I believe it shows both my ability to learn new things as well as my dedication to a project. I earned my MS degree while maintaining a full-time position that often required as much as 70 hours a week of my time.

Formal education is only a foundation. The true value of a professional is the practical real-world experience they can bring to any project. My career has been interesting and varied, including work in the following industries: a golf course, a country club, the US Army & Navy, a furniture company, a medical school and hospital, a pharmaceutical company, a toy company, a company that makes ball bearings, an educational testing company, a government contractor, a Realtor, a collection agency, a marketing & advertising agency, and a Chamber of Commerce.

So, Why Me?

It would be fairly safe to say that no matter what your business that I have worked with or been a customer of a similar business.

Along with my writing skills, you will be getting someone with a business and industry background that many other writers just don't have; while they were writing about industry - I was a participant.

Along with a communications consultant you will be hiring a business consultant and IT professional.

When you entrust me to write your business message you will get a powerful combination that is hard to beat.

The Short Version

My name is Michele Tway and I could write pages about pieces I have written, why they were effective, and how well they were received.

I could provide numerous writing samples beyond everything already on this website (I still will, if you wish).

I could also show how my unique combination of education and work experience virtually assures that I have worked with and been a writer for your target customers and know how to write for them.

But, what it truly boils down to is that You need Your website and marketing materials to convey Your Message to Your Audience.

It's all about YOU and YOUR MESSAGE, hence the name, Your Message Consultant.

It's what I do and do well.