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Articles

It’s All About What They Want

Discussion of what should be included in Real Estate website content. Learn what your customers are looking for and how they use the Internet to purchase their next home.

A Custom IDX & The Power of If

Custom solutions should be just that – custom. Think about how your custom IDX can become a powerful marketing tool.

Website Link Building Tips

Link strategies are online referrals and the source does matter. Don’t forget that links to or from your site amount to an endorsement.

Opinion: Restricting Access to Core Content

Forcing prospective customers to provide personal information to view your website can lead to swift departures. Your Message Consultant suggests to not restrict access to core content.

Web Development Job Titles

Whos who in web development. Your Message Consultant provides a guide to who the players are and what they do.

Marketing Focus

Is your message getting lost in the details? Too much information or extraneous fluff can allow your marketing message to disappear among the clutter.

Are there any Honest Copywriters?

There are indeed honest and effective alternatives to loud words, bold promises, and gross exaggerations. Protect your reputation by hiring an honest copywriter.

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